Full-service hub, uniting four content leaders of horse racing in Tabcorp, ARC, RMG and 1/ST CONTENT, reveals its new brand name in a breakout deal

19th November 2024 – Racing1, the brand name for the newly created Strategic Alliance between Tabcorp, Racecourse Media Group (RMG), 1/ST CONTENT and Arena Racing Company (ARC), has quickly broken new ground in an industry-first deal with SOREC (Société Royale d’Encouragement du Cheval) to import international racing into Morocco across digital and retail channels.

By leveraging Racing1’s truly global distribution network and reach, Moroccan racing fans can now enjoy a best-in-breed racing experience from the comfort of their homes, on the move, or in-store at their local retail outlet. The integration arrives courtesy of Racing1’s four cornerstone partners, who are already providing daily racing from the UK, North America and Australia via SOREC, creating an immediate spike in new revenues, and opening the door to many of the planet’s most prestigious racetracks.

Via the Racing1 brand, 1/ST CONTENT, ARC, RMG and Tabcorp are deploying their collective expertise to deliver targeted, localised solutions (featuring bespoke 24/7 racing video, data and wagering packages, including tote and managed trading services) that appeal to assorted audiences and their respective betting proclivities, whether they’re already familiar with racing, or new to the sport and in need of more educational content.

More broadly, Racing1’s compelling daily timetable of engaging horse racing action from around the world boasts a 24/7 chronology to seamlessly complement any racing or sporting schedule across all time-zones, supplying global partners with a reliable source of fast-settling betting content at varied viewing windows throughout diverse territories.

Racing1 confirmed the announcement at the recent ALA Conference (Association des Lotteries d'Afrique, 1 November) in Marrakesh which drew 12 African delegations, including representatives from national lotteries and government ministries. In a continent where football is king, there is now an emerging opportunity for North and West African operators and their customers to be introduced to more worldwide racing and the flexibility its 24/7 program presents.

Simon Fraser, spokesperson for Racing1, said: “The new Racing1 name symbolises the network of content leaders and right holders that our Strategic Partnership has conveniently coalesced into one all-access 24/7 hub. Transcending international boundaries, Racing1 is untying the tangled worldwide web of racing rights, while simultaneously bringing data-led innovation that dramatically deepens fans’ engagement. Our goal is to improve access and international interest in horse racing at a time when the sport is facing certain regulatory headwinds.

“It’s a great way to help global operators engage new and under-served audiences by delivering 24/7 horse racing. And, in this instance of Morocco, courtesy of our good friends at SOREC, international racing is now both complementing their domestic cards and also being broadcast at peak evening viewing slots. It’s all part of our wider Strategic Alliance promise to return better value to racing’s key stakeholders through more and more international deals.”

Omar Skalli, CEO of SOREC, said: “This partnership with Racing1 is a milestone for Moroccan horse racing fans, offering unprecedented access to the excitement of international horse racing and enriching their understanding of the sport. With daily coverage from top racing regions like the UK, North America and Australia via SOREC networks, our audience can now experience the thrill of the world’s most prestigious racetracks.”

Editor’s notes

About Racing1:

Racing1 is a new full-service hub which brings together four content leaders of the horse racing world (1/ST CONTENT, ARC, RMG and Tabcorp) to create a breakthrough network of rights holders which distribute racing across all international markets. Racing1 has instantly become the world’s pre-eminent provider of live international horse and greyhound racing content, managing 24/7 content rights, data, odds and broadcast for a growing group of global partners, allowing them to integrate and deploy ground-breaking technologies to drive new revenue streams.

About SOREC:

The Société Royale d’Encouragement du Cheval (SOREC) is a public company created in 2003 under the auspices of the Ministry of Agriculture, Maritime Fishing, Rural Development, and Water and Forests. With a unique business model in the world, SOREC pursues the following missions: breeding supervision and horse-breed improvement in National Studs, organization of horse races at racecourses, management of horse racing games, as well as the construction and operation of horse racing infrastructures. With the ambition of positioning the equine sector as a driver of development in rural areas, SOREC focuses its efforts on the valorization of breeds and monetization of horse-use to support the emergence of economically viable and financially independent ecosystems.